SsangYong celebrates the arrival of Tivoli at the Geneva Motor Show
SsangYong Motor Company, has proudly unveiled Tivoli - the company's all-new B-segment SUV at this year's Geneva Motor Show.
The car was presented to the world’s media under the theme ‘New Start with Tivoli’, and showcased the new SsangYong with a wide selection of different colours and specifications.
“This is not just a new car, but a new beginning for SsangYong around the world,” said Mr Lee. “Tivoli is our first new car since we introduced the Korando C-segment SUV crossover in 2010, and the first to be launched following the merger of SsangYong and Mahindra & Mahindra in 2011. After some 42 months of development and an investment of 280 million Euros (350 billion Korean won), this is a landmark product, a major achievement, and a significant day in the brand’s history.
“With new 1.6 litre engines and an all new platform, Tivoli is SsangYong’s first B-segment SUV, and will add 100,000 units to our annual production. It is a key element in our drive to turn the business round, and highly significant in our mid to long-term development strategy.
“But this is not just an important new car for SsangYong - it is a significant step forward for the customer, who now has the opportunity to drive a car that scores so highly on so many levels. This is a car that competes strongly on design, safety, reliability, interior space and practicality. It is alsoavailable with four-wheel drive which will further differentiate it from other compact CUVs, and at a price and with such a comprehensive warranty that few others can match.
“Tivoli is a big step forward for SsangYong, and people will now view the brand very differently after today. I am immensely proud of what has been achieved,” he concluded.
The new car takes its name from Tivoli, the Italian town near Rome with a reputation for style. Noted for its cultural heritage and beautiful location, the gardens at Villa d’Este have inspired others to use the name, including the Tivoli Gardens in Copenhagen. For SsangYong, the new Tivoli is designed to provide inspiration and excitement with style and performance.
With its dynamic urban design, Tivoli is an all-new B-segment SUV using a monocoque construction, and based on SsangYong’s development philosophy of Robust, Specialty and Premium. It features an all new platform, new body and two new engines, and competes in the global compact SUV market with its European styling, class leading levels of safety, interior space, equipment and options.
Tivoli offers the fusion of great design and sensible practicality and convenience, and will attract the style conscious customer who seeks form and function from their new car.
The growing trend to downsize to smaller vehicles especially in Europe where value for money is increasingly sought, is the result of continuing economic pressure and enforced regulation around the world. This has led to the compact SUV segment accounting for 20% of the total SUV market in 2014, and is expected to continue to grow.
The global trend has been towards increasing demand for eco-friendly and more fuel-efficient cars, and to meet this, Tivoli offers highly competitive fuel economy and CO2 emission levels. SsangYong will therefore be able to compete with the major automotive manufacturers and increase its market share, not just in the SUV B-segment but also in the whole SUV market including Europe.
Drawing on the company’s considerable expertise in designing and manufacturing diesel engines, the new 1.6 litre e-XDi160 diesel unit offers strong performance, and is also environmentally clean and quiet. There is also a newly developed 1.6 litre e-XGI160 petrol engine designed for fuel efficiency, and both engines can be combined with the choice of manual or automatic transmission, and either a 2-wheel or 4-wheel drive system.
Passenger safety has been a top priority for this car, and Tivoli offers best in class standards by including seven airbags - front passenger, side and curtain airbags plus a driver’s knee airbag. There is also multi-function ESP (Electronic Stability Program), Active Rollover Protection, Brake Assist, Hill Start Assist and ESS (Emergency Stop Signal), a tyre pressure monitoring system and a warning reminder on all five seat belt positions.
For those customers needing practicality, Tivoli provides one of the largest cabins and boot volumes in its class, while also offering a generous number of storage spaces. Particularly for the younger driver, there’s the opportunity for individualisation with the ability to change the background colour of the instrument cluster to any of six colours. There are eight attractive exterior colours which can be teamed with either a beige or black interior, the choice of cloth, TPU/cloth or leather upholstery, and also an exciting red interior colourway which is also available as a special option. Thanks to its Smart Steer system, there’s further choice with three different steering settings - normal, sport, and comfort - available.
Tivoli went on sale in Korea in January, and achieved 7,000 orders within three weeks of being released. Following its international launch at the Geneva Motor Show in March, the petrol powered Tivoli will go on sale in Europe and globally from May, and the diesel and 4-wheel drive derivatives from July.